
Timeless Designs
We are honored to play a role in keeping these ancient skills alive, whilst bringing you a truly unique, soulful product whose variations speak of authenticity. No machine can truly replace the care and precision of the handmade.
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Armadillo is a women-owned business led by Jodie Fried and Sally Pottharst. Together, the visionary thinkers share a lifetime passion for artistry, sustainability, and social change. Our extended family of artisans draws on expertise cultivated over many generations, a beautiful heritage of craftsmanship that weaves its way into each rug.

B Corp
Certified B Corp

We are honored to play a role in keeping these ancient skills alive, whilst bringing you a truly unique, soulful product whose variations speak of authenticity. No machine can truly replace the care and precision of the handmade.

Our design experts are here to offer retail and trade clients an unmatched personalized experience, including one-on-one styling services, space to workshop design ideas and complimentary refreshments.

Our team of design experts are here to help you find the perfect rug for your space. Whether you’re looking to refresh a room or completely transform your home, we are available for complimentary consultations in person at one of our beautiful showrooms and virtually via video or phone call.






























+1 (424) 343-0634
937 N La Cienega Blvd., Los Angeles, California 90069, United States of America